A merger and acquisition (M&A) exit strategy involves either merging with another company or selling a controlling interest in a business to a larger, more profitable investor. A company aims to work with a party interested in growing and protecting its—and the business owner’s—legacy. It’s ideal for any business but especially attractive to entrepreneurs and startups. In most M&As, the original owner is still involved in the business’s operations. A significant advantage of this strategy is that it allows the business owner to set their own terms and control the pricing.